Identity refresh

We created a full set of identity guidelines to cover design, print, advertising, signage and vehicle graphics. This combined a facelift to the original identity and combined a new tone of voice and photography style. Parcelforce Worldwide gained European partner General Logistics Systems (GLS)  at the time of these guidelines so integrating their logo as well as other third-party logos such as Screwfix, was also included as part of the modified brief.