London Borough of Camden


One of the largest boroughs in the capital, London Borough of Camden has over 250,000 residents from a diverse range of backgrounds and stretches from Hampstead in the north to Holborn in the south.


Road safety campaign

To emphasise the personal connection and cause and effect relationship between an irresponsible driver and his victim, we dispensed with clichéd road crash imagery. These posters appeared on bus rears where the target audience would view them while actually driving.

Tone of voice letter writing reminder

To support the copy in this letter writing hints and tips leaflet, a light hearted illustrative approach was selected. The drawings helped put the writer in the position of the recipient and visualise how their writing style could affect the meaning.

Core Strategy

The Core Strategy contributes to achieving the vision and objectives of Camden’s Community Strategy and helps the Council’s partners and other organisations deliver relevant parts of their programmes. Bespoke photography was commissioned to illustrate the 200 page documents breaking up the technical information and helping to illustrate the sections with relevant and diverse imagery from the borough.

A word from Andrew…

Unlike so many agencies, Viarti has a talent for collaboration. By working together we saved time and money and produced highly effective, creative campaigns that really lifted the bar.

Andrew Syer, Head of Communications & Marketing, Environment & Culture, London Borough of Camden

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