The laboratory’s products are hand-made and finished by their small team of technicians. Supplying dental practices around the south of England since 1994, this small company has a loyal customer base.
We created this physical marketing piece which was aimed at specific dental practices. The ‘Open wide’ concept was designed to entice the audience to open the pop up piece which revealed products and services and a friendly call to action.
We had a logo, but no other outward-facing presence to our clients. After designing a website for us, an open brief to create a targeted marketing piece resulted in Viarti presenting us with a clever pop-up solution that included all our products in a neat A5 mailer. And the 30% response and new client uptake rate exceeded all our expectations.
Alan Holder, Founder, Marlborough Dental Laboratory