Project Description

Fat Bustards

SECTOR: SPORT & LEISURE

I admit to a passion for cycling and with a close group of friends and like-minded individuals, a cycling team was born. With a quirky nod to the Great Bustard, a rare bird found on Salisbury Plain, a personal project took flight.

2020-03-20T11:22:24+00:00

Skinny jerseys

Team Fat Bustard jerseys created for a sport where nobody is a small.
Merchandise & clothing
Fat Bustards
2020-03-20T11:38:41+00:00

A look for road and off-road

The Team Fat Bustard logo is designed to stand out in the peloton or café. The logo coupled with red and the accent yellow and black creates a fresh look to jerseys. And Pinguis Tarda – the nearest latin translation for Fat Bustard – provides a nice detail on sleeves and collars.
IDENTITY
LOGO
Fat Bustards
2021-08-10T18:05:30+01:00

Classic bike ride 2021

After the 2020 classic pre 1987 bike ride was postponed, a sweltering summer evening with a dramatic sunset provided the inspiration for the 2021 poster.
ILLUSTRATION
PRINT
Fat Bustards
2020-03-20T11:39:31+00:00

Mugs and calendars

Cyclists are thirsty, most drink coffee, but some prefer tea and what better receptacle to drink it out of! And for all cycling, if it’s on the calendar…
Merchandise & clothing
Fat Bustards
2021-08-02T17:43:46+01:00

Souvenir poster

To celebrate the inaugural Eroica Grasso Bustardio in Wiltshire, a classic cycling poster was commissioned reflecting the route on the longest, hottest day in 2019.
ILLUSTRATION
Fat Bustards
2021-10-29T14:07:46+01:00

Weekend poster

The annual Team Fat Bustard Wales weekend celebrated its 15th year. Welsh October weather captured in all its fickle beauty.
ILLUSTRATION
Fat Bustards

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