LawnTender

SECTOR: HORTICULTURE

LawnTender is a company that started around the same time as Viarti and we were pleased to create an identity for this local company that has grown and now offers franchises.

2020-03-20T11:20:24+00:00

Van livery

Vehicle livery

LawnTender’s vehicles cover a fair few miles but are also parked outside clients’ properties when lawns are being treated. We designed a mobile advertisement with key details and reinforced the ‘Creating Health Lawns’ strapline.
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2020-03-20T11:32:21+00:00

Service mailers

Mailers

A series of targeted dl mailers posed the question ‘What could your lawn be this year?’. The idea of having somewhere special that could be a playground, or space to entertain friends… and was right on the doorstep, helped present the service as a flexible home solution.
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2020-03-20T11:33:20+00:00

Franchise brochure

Franchise brochure

To sell the idea of business format franchising for LawnTender, we created a brochure and tag line to communicate that ‘The Grass Really Can Be Greener’ integrating LawnTender’s service goal with the aspirational challenge of starting your own business.
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2020-03-20T11:33:49+00:00

LawnTender identity

Logo and identity

One of the first clients we worked with, LawnTender was a startup looking to bring a personal touch to the Lawn treatment industry. We developed a logo and illustrative approach for advertising which centred around the concept of treating a lawn as a place you could use for life.
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A word from John…

We have been a client of Viarti for many years, and they continue to be a key part of our success. From our initial brief, they have always gone on to expand the idea and create excellent concepts to enhance our identity through various campaigns and website refreshes. Viarti truly add value rather than just fulfil a brief.

John Kendall, Managing Director, LawnTender Ltd

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