Austrian Alpine Club UKVern2024-05-14T16:13:22+01:00
Austrian Alpine Club (UK)
SECTOR:LIFESTYLE & LEISURE
The AAC(UK) is one of the largest mountaineering clubs in the UK with over 12,000 UK and overseas members. Founded in 1948, the Austrian Alpine Club (UK) is the British Section of the Österreichischer Alpenverein (ÖAV).
We redesigned the quarterly club newsletter to enhance both the images and words of members’ submissions. The printed version is supplemented by ‘longer read’ articles on the club’s website which match the look and feel.
Our redesign reduced the previous sign-up form from eight pages to four. A physical sign up form is still required for some members and we took the opportunity to improve the clarity of the questions and allow for family membership on a single form.