LawnTender’s vehicles cover a fair few miles but are also parked outside clients’ properties when lawns are being treated. We designed a mobile advertisement with key details and reinforced the ‘Creating Health Lawns’ strapline.
A series of targeted dl mailers posed the question ‘What could your lawn be this year?’. The idea of having somewhere special that could be a playground, or space to entertain friends… and was right on the doorstep, helped present the service as a flexible home solution.
We redesigned our original concept for the website, which we created when LawnTender was first started, updating style and imagery to reflect the brand refresh we had applied to mailers, advertising and vehicles.
To sell the idea of business format franchising for LawnTender, we created a brochure and tag line to communicate that ‘The Grass Really Can Be Greener’ integrating LawnTender’s service goal with the aspirational challenge of starting your own business.
One of the first clients we worked with, LawnTender was a startup looking to bring a personal touch to the Lawn treatment industry. We developed a logo and illustrative approach for advertising which centred around the concept of treating a lawn as a place you could use for life.
We have been a client of Viarti for many years, and they continue to be a key part of our success. From our initial brief, they have always gone on to expand the idea and create excellent concepts to enhance our identity through various campaigns and website refreshes. Viarti truly add value rather than just fulfil a brief.