London Borough of CamdenVern2020-03-20T08:46:13+00:00

London Borough of Camden

SECTOR: LOCAL GOVERNMENT

One of the largest boroughs in the capital, London Borough of Camden has over 250,000 residents from a diverse range of backgrounds and stretches from Hampstead in the north to Holborn in the south.

Vern2020-03-25T09:33:58+00:00

Road safety

Road safety campaign

To emphasise the personal connection and cause and effect relationship between an irresponsible driver and his victim, we dispensed with clichéd road crash imagery. These posters appeared on bus rears where the target audience would view them while actually driving.

London Borough of Camden

Vern2020-03-20T11:41:35+00:00

Responsible dog ownership campaign

Clean up

Humour was used to give a light touch to what was a rather serious and potentially ‘judgmental’ message for dog owners to digest.

London Borough of Camden

Vern2020-03-20T11:41:59+00:00

Energy efficiency grants campaign

Energy efficiency grants campaign

Humorous illustration was used to make a potentially boring message eye-catching and fun. This creative appeared on bus shelter posters and in local press ads.

London Borough of Camden

Vern2020-03-20T11:42:28+00:00

Responsible dog ownership

No excuses

A ‘Usual Suspects’ campaign was used to lend a light touch to what was a rather serious and potentially ‘judgmental’ message for dog owners to digest. Viarti designed a leaflet and poster for use in parks and open spaces.

London Borough of Camden

Vern2020-03-20T11:42:55+00:00

Tone of Voice

Tone of voice letter writing reminder

To support the copy in this letter writing hints and tips leaflet, a light hearted illustrative approach was selected. The drawings helped put the writer in the position of the recipient and visualise how their writing style could affect the meaning.

London Borough of Camden

Vern2020-03-20T11:43:20+00:00

Local Development Framework documents

Core Strategy

The Core Strategy contributes to achieving the vision and objectives of Camden’s Community Strategy and helps the Council’s partners and other organisations deliver relevant parts of their programmes. Bespoke photography was commissioned to illustrate the 200 page documents breaking up the technical information and helping to illustrate the sections with relevant and diverse imagery from the borough.

London Borough of Camden

Vern2020-03-20T11:43:55+00:00

Green vehicles

Zero emissions

A bold message was used to communicate that the mobile exhibition and transport van produces no emissions. The rear of the van had a ‘look, there’s no exhaust pipe’ message.

Livery & Signage

London Borough of Camden

A word from Andrew…

Unlike so many agencies, Viarti has a talent for collaboration. By working together we saved time and money and produced highly effective, creative campaigns that really lifted the bar.

Andrew Syer, Head of Communications & Marketing, Environment & Culture, London Borough of Camden

Our clients

Austrian Alpine Club UKVern2024-05-14T16:13:22+01:00

Austrian Alpine Club UK

World Sailing TrustVern2024-05-14T16:18:17+01:00

World Sailing Trust

Smiths NewsVern2022-10-13T15:05:47+01:00

Smiths News

Hatt Health & Movement ClinicVern2020-03-20T08:44:40+00:00

Hatt Health & Movement Clinic

Rock against CancerVern2021-08-03T10:15:12+01:00

Rock against Cancer

London Tree Officers AssociationVern2020-03-20T12:06:14+00:00

London Tree Officers Association

NHSVern2020-03-20T08:49:34+00:00

NHS

Parcelforce WorldwideVern2021-08-03T09:53:53+01:00

Parcelforce Worldwide

Pewsey Vale StudioVern2020-03-20T08:50:43+00:00

Pewsey Vale Studio

Universal StudiosVern2020-03-20T08:42:01+00:00

Universal Studios

London Borough of CamdenVern2020-03-20T08:46:13+00:00

London Borough of Camden

CommunicoVern2020-12-15T16:55:23+00:00

Communico

Let’s work together

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